28 June 2024
Mumbai:
Instant delivery startup Zepto ke CEO Aditya Palsetty ne recent tech conference mein accept kiya ki unka Instant Store Switch (ISS) project jaldbazi mein launch ho gaya tha, jo baad mein unke liye ek major challenge ban gaya. Yeh system partner stores ko real-time order management ka edge dene ke liye banaya gaya tha, lekin performance expectations par khara nahi utar paya.
Kya Galat Hua ISS Project Mein?
Too Fast, Too Soon:
Zepto ne market competition (Blinkit, Instamart) se aage nikalne ke pressure mein ISS ko bina proper testing ke launch kar diya.
Technical Glitches:
Partner stores ko system ke bugs se bar-bar jujhna pada – delays, order mismatches aur delivery issues ne customers ka bharosa hila diya.
Poor Customer Experience:
Product quality aur timely delivery se related complaints ISS enabled stores ke against increase ho gayi.
CEO Ka Candid Confession
“Hume ISS ko pehle pilot phase mein achhe se test karna chahiye tha. Scale karne se pehle basic cheezein pakki hona zaroori thi.”
– Aditya Palsetty, CEO, Zepto
Current situation?
ISS Re-Design in Progress:
Zepto ab ISS ko puri tarah se redesign kar raha hai – AI-powered inventory management tools aur advanced analytics ke saath.
🤝 Better Coordination with Partner Stores:
Zepto store owners ko ab proper training de raha hai taaki system ka use aur service quality dono improve ho sakein.
